©
Griffin Consulting
Consultants
to Groups and Organizations
Shaping A Vision
Communicating the Vision
Tactics &
Tools Include:
“Elevator Speech”
Used For:
Helping team members
practice
framing the need and
articulating
the vision in a clear,
simple and
meaningful way
Communication
of clear purpose helps overcome resistance
1. Imagine a chance meeting of
a change team member and a
key stakeholder in an empty
elevator with 90 seconds to
ride.
2. Describe the need for change
and state the vision of the
new state, as one might
respond to the question, “Why
are we doing this project?”
3. Team members practice this
“speech” so they can convey
a uniform message to others.