ฉ Griffin Consulting
Consultants to Groups and Organizations
            Shaping A Vision                    Pitfalls
TB change initiatives can potentially derail when:
• everyone has their own vision, and no effort is made to gain alignment.
• vision statements remain at such a “lofty” level that no knows what is   
   really desired.
• the vision changes too often, or conversely, is so rigid that others feel
   excluded.
• the vision fails to reflect the interests and needs of stakeholders.
• the vision is too complex to be easily understood or translated into day-  
   to-day behaviors.
• a strong link between the Need for Change and the Vision of the
   desired state is missing or vague.
Visions impel us to change as we are attracted to
the desired state