©
Griffin Consulting
Consultants
to Groups and Organizations
What are we after?
• A shared
recognition, by the leadership, change team, and key TB area
constituents, of the need and logic for
change.
• Sufficient
dissatisfaction with the status quo (greater than the natural
resistance to change).
• The ability to frame the need
for change as both a threat and an
opportunity
Creating
A Shared Need produces the “WAKE-UP CALL”, building early momentum for the change initiative
4.
Creating A Shared Need
Why
bother?
• Forces any
resistance or apathy to be addressed head-on.
• Validates why
the strategy/project is important and critical to do.
• Builds the
momentum needed to get the change initiative launched.