© Griffin Consulting
Consultants to Groups and Organizations
         Creating A Shared Need     Pitfalls
TB change teams can potentially derail when they:
•fail to check for alignment and build true consensus.
•assume the need for change is obvious.
•fail to frame the need for change in a meaningful way.
•assume that when others fail to appreciate the need for change
it’s “their” problem.
•fail to search beneath the surface for root causes.
•underestimate the resistance to change.
Avoiding these pitfalls early on in the change initiative
saves valuable time and effort downstream