© Griffin Consulting
Consultants to Groups and Organizations
              5.  Shaping A Vision Overview
Why bother?
•Clear statement of the future state helps gain genuine commitment.
•A well-articulated vision helps establish the milestones to monitor
progress and change systems and structures and answers the question, “Change to what?”
•Visions paint a picture that appeals to both the “head” and the “heart”
and answer the question, “Why change?”
What are we after?
•A clear statement about the outcomes of the change effort.
•A view of the future state that is:
   - Stakeholder focused - Not just one person’s dream
    - Challenging - Evolving, not static
    - Easy to understand - Behavioral & actionable
Visions provide direction and motivation for change