© Griffin Consulting
Consultants to Groups and Organizations
      7. Mobilizing Commitment       Overview
Why bother?
• Need sufficient support and active involvement from key 
   stakeholders
•
• Critical mass must be won-over and moved to action (min.)
•
• Key differentiator between TB success and failure
What are we after?
• Coalition of committed supporters
•
• Identification of potential sources of resistance
•
• Conversion of key influencers -- an action plan
• Collaboration takes hold as move from “us and them” to a        
   “we” mentality.
•
Mobilizing commitment positions the team for
downstream interventions